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This article by Andrew Giffen argues that automated code generation fundamentally restructures software team composition. The core framework identifies a 'scarcity shift'—traditional teams organized around code being expensive and slow, but as that constraint disappears, coordination infrastructure like sprint planning, story points, and handoff chains becomes unnecessary overhead. Giffen proposes a Three-Person Model replacing larger squads: a visionary PM with technical fluency, a designer focused on user delight, and a senior architect ensuring system coherence.
The article traces role evolution across the team: senior engineers elevate to architects, junior engineering work compresses, PMs and designers become builders themselves, and junior PMs face pressure to develop deeper customer insight. The central tension is that 'strategy becomes the scarce resource' since without engineering capacity constraints filtering priorities, teams risk feature bloat without disciplined strategic direction.
Building on foundational concepts, this resource explores ai product strategy at a deeper level. It's designed for PMs who have some AI experience and want to develop more sophisticated skills.
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Go to giffen.meThis article by Marty Cagan (SVPG founder) advocates for using foundation AI models (Claude, Gemini, GPT) as personal product coaches for aspiring pro...
This article by Miqdad Jaffer (OpenAI's Product Lead) argues that traditional product-market fit frameworks are obsolete for AI companies. It introduc...
This article by Tony Beltramelli (Head of Product at Miro) argues that AI agents are rapidly becoming the primary users of software products, requirin...