Stop Building Products with a 2015 Mindset

This article argues that companies operating with 2015-era product models face existential risk in an AI-accelerated environment. The piece introduces the "Legacy Magnet Phenomenon"—how mature companies unconsciously drift toward serving only their least ambitious customers while repelling innovative prospects through "solid, stable, not very modern" positioning.

The piece identifies two divergent paths: treating AI as superficial feature additions within broken systems (generates speed but no strategic improvement) versus establishing small, autonomous "builder teams" with end-to-end problem ownership and AI-native workflows. The core insight is that AI doesn't fix organizational dysfunction—it amplifies and reveals it, making traditional excuses ("too slow to validate") obsolete. Essential reading for senior product leaders evaluating organizational readiness for AI transformation.